There is more to bra fitting than a tape measure. I cringe when a customer comes in and tells me she has been to a fit clinic or read a magazine article and measures a specific size.
Measuring is only the beginning step to proper bra fitting. It is a good guide line. The right bra must meet other qualifications as well. Just like in street wear, manufacturers cut differently. Fabrics fit and support differently. And different styles are designed to accommodate different needs. A bra should not be chosen just because one likes the color or because it is pretty.
It is important to know how a bra should fit on your body. It is not uncommon to need different sizes depending on brand, style or construction. Underwires should lay flat against the body and outside the breast tissue. The band of the bra should be snug enough to hold the bra in place when lifting the arms but not so tight that it rolls during wearing. Shoulder straps adjust the lift of the bra cup which should peak half way between the shoulder and the elbow.
Look for signs of improper bra fitting such as the back riding up, bulging at the top of the cup, floating out below the cup or straps slipping over the shoulder when you bend and reach forward. These are all signs of an improper fit.
Are your old bras showing signs of improper fit? They will do that as they wear out. Do not put off getting new ones. Not only is it a comfort issue but also a health issue. Like badly fitting shoes or worn out glasses, worn out bras can affect your health. Improper fitting bras can affect your neck, back and posture. Improper placement of underwires can create bruising, blistering and general soreness.
Plan for a wardrobe of bras to meet your lifestyle needs and rotate wearing them to keep them fresh and supportive.